Coming Soon

E-commerce for EmDash CMS

The first e-commerce plugin for EmDash. Free to install. Products, cart, checkout, orders, analytics, and digital downloads included. Add AI-powered product content with Pro.

Get notified at launch See what's coming

Why EmDash needs this

EmDash is Cloudflare's open-source CMS built on Astro and TypeScript. It has the admin UI, the plugin system, and the serverless architecture. What it doesn't have yet is a way to sell things.

Ritely eCommerce fills that gap. A real storefront, not a workaround. Product management, a cart that works, Stripe checkout, order tracking, analytics, digital downloads, and a library of Astro components your theme can import directly. All of that is free.

Need multiple payment providers, AI-powered product content, or automated tax calculations? That's Pro.

Everything you need to sell on EmDash

The free tier is a complete store. Pro adds multiple payment providers and AI content.

Product catalog

Products with variants, images, categories, tags, inventory tracking, and rich text descriptions. Managed from the EmDash admin.

Cart and checkout

Client-side cart with a slide-out drawer, persistent across sessions. Stripe checkout with credit cards, Apple Pay, and Google Pay.

Order management

Full order lifecycle from payment to fulfillment. Status tracking, email notifications, shipping confirmation with tracking numbers.

Analytics

Revenue, orders, conversion rate, top products, and average order value. All from a dashboard widget inside EmDash's admin.

Digital downloads

Sell files, templates, guides, or any digital product. Secure download links with expiration. Managed alongside physical products.

Astro components

Product grids, product pages, cart drawers, checkout flows. Import into any EmDash theme. Styled with CSS custom properties for easy theming.

AI product content PRO

Claude-powered product descriptions with brand voice matching. The same AI pipeline behind Ritely's Shopify app. Bulk generate across your entire catalog.

Multiple payment providers PRO

Accept payments through PayPal and Square alongside Stripe. One checkout, multiple providers. Customers pick the one they trust.

Two plans. No add-ons.

The free tier is a real store. Pro adds AI content and advanced features.

Ritely eCommerce
$0
Free forever
  • Full product catalog with variants
  • Cart and Stripe checkout
  • Order management and emails
  • Storefront Astro components
  • Sales analytics and reporting
  • Digital downloads
  • Full-text product search
  • Flat-rate tax and shipping
  • Guest checkout
  • Unlimited products and orders
Recommended
Ritely eCommerce Pro
$29/mo
Everything in Free, plus:
  • AI product descriptions (Claude)
  • Brand voice matching
  • Bulk AI generation
  • PayPal and Square
  • Tax automation
  • Shipping rate calculators
  • Subscriptions and recurring billing

Built on the EmDash stack

Sandboxed

Runs in EmDash's plugin isolate with declared capabilities. Your store data stays secure.

Serverless

Scales to zero when idle. Pay for what you use. Powered by Cloudflare Workers.

TypeScript

Type-safe from the plugin manifest to the storefront components. No PHP. No surprises.

Open source

MIT licensed. Inspect the code, contribute, or fork it. No vendor lock-in.

Get notified when it launches

Ritely eCommerce is under active development. Be the first to know when it's available on the EmDash marketplace.

You're on the list. We'll let you know when it's ready.

Questions

EmDash is an open-source CMS by Cloudflare, built on Astro and TypeScript. It's designed as a modern, serverless alternative to WordPress with sandboxed plugins and built-in security. Read the announcement.

We're actively building. The free tier (products, cart, Stripe checkout, orders) is in development now. Sign up above to be notified.

Yes. The free tier includes everything you need to run a real store: product catalog, cart, Stripe payments, order management, email notifications, analytics, digital downloads, full-text search, and storefront components. No artificial limits on products or orders. Pro adds AI content generation and multi-provider payments.

Ritely's Pro tier includes the same Claude-powered AI pipeline used in our Shopify app. It analyzes your brand voice, researches your products, and generates descriptions that sound like you wrote them. Single product or bulk generation across your entire catalog.

Ritely eCommerce ships storefront components as an Astro library. Any theme can import them. The components use CSS custom properties, so they adapt to your theme's colors and typography automatically.

EmDash can run on Cloudflare (recommended for plugin sandboxing) or on any Node.js server. Ritely eCommerce works in both environments.